Michelle Shepherd - 2009, 2010
Former East Division Executive, Bank of America


Michelle D. Shepherd retired from Bank of America in 2008 as the company's East Division Executive. In this role, she managed 2,400 bank branches holding $130 billion in deposits. These branches were staffed by 25,000 associates in key markets such as Boston, New York, Philadelphia, Washington DC, Atlanta and Miami. She also led the sales strategy and execution efforts for Bank of America's 6,200 branch network. She served as the company's Senior Privacy Executive and sat on the Management Operating Committee and the Global Diversity and Inclusion Council. Formerly, Michelle spent 20 years with MBNA. She was a Group Executive and member of MBNA's Executive Committee, overseeing sales, marketing and group administration for the U.S. credit card business. She has also been responsible for the company's direct mail, media marketing and event marketing channels, and the company's in-house advertising agency. In prior roles, she was responsible for the Product Development division, which included database marketing, direct marketing, research and development, loyalty marketing, and internet activities. She also ran MBNA's insurance, travel and merchandising businesses. Michelle joined MBNA in 1985, as one of the company's summer interns. After graduating from Georgetown University in 1988, she joined the Management Development program and worked in a number of operating areas, including telemarketing, collections, credit, and customer service. Upon completion of the program, she held various positions in marketing, personnel, and strategic planning. For two years, Michelle worked for MBNA's start-up operation in the United Kingdom, and was responsible for managing the company's relationships with affinity partners and designing programs to acquire new customers from these relationships. She was also responsible for all account activation and account management functions. Upon returning from the UK, she supported the company's Chief Marketing Officer in an administrative role and later managed the company's preferred professional sector. In this role, she was responsible for the sales, marketing, and administrative functions to attract and retain high quality customers from the medical, legal, accounting and engineering professions. Michelle has served as a member of MasterCard International's Business Committee and Visa International's Marketing Advisory Committee. She has served as a director of the American Heart Association, Delaware Affiliate, and as a trustee of Delaware State University. Currently, she serves as the president of the Board of Directors of the Mary Campbell Center in Wilmington, Delaware.


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