Ranie Good Owner and Marketing Strategist / Strategic Goods
Ranie began her career in Public Support with the South Carolina Chapter of the American Red Cross. Working for an international brand with limited local resources developed expertise in many areas including marketing and communications, coalition building, public relations, fundraising and event planning.
Ranie was then recruited to the Leslie Advertising Agency in Greenville, South Carolina. There she spent seven years managing accounts such as Sprint PCS, Palmetto Bluff, The Cliffs Communities, First Citizens Bank and Marks & Morgan Jewelers. Ranie served in a variety of industries including wireless telecommunications, banking, luxury real estate, and retail while helping acquire new business.
In 2004 Ranie was again recruited to IMI, a former client marketing luxury residential real estate in three countries. There she supported $3 billion in sales through the development of marketing materials including websites, direct mail, sales collateral and events. She then returned to her ad agency roots at Erwin-Penland, a Hill-Holiday agency, managing the Verizon wireless print marketing for the southeast United States.
In 2010, Ranie moved to Delaware and opened Strategic Goods. As Owner and Marketing Strategist, she helps medium-sized businesses and non-profit organizations seek greater support of their missions through integrated marketing plans.