Kevin Snyder Vice President, Marketing and Communications, Bayhealth
As Vice President, Marketing and Communications since 2020, Kevin has helped central and southern Delaware’s largest health system weather the challenges brought about by the COVID-19 pandemic. His authentic approach to storytelling got international recognition for Bayhealth when social media videos of exhausted yet determined Bayhealth ER physicians -- recorded during their shifts -- sharing their personal experiences treating COVID patients, went viral reaching markets in Asia Pacific region.
Tasked with reaching new audiences and growing brand awareness while serving as the Vice President of Communications - Marketing for St. Jude Children’s Research Hospital/ALSAC, Kevin helped launch an internal media publishing department that focused on enrich storytelling that showcased the lifesaving work of St. Jude. During Kevin’s time with the organization, they achieved record breaking fundraising goals topping $2B.
To expand the sales force, he collaborated with the Sales, R&D, and Events teams to innovate a "culture of events". One event was a highly successful football-themed “90-Day Game Plan” campaign that incentivized them to reach a sales goal and win a trip to Paris, France. The various initiatives have positioned Isagenix' sales force to nearly triple by the end of 2015. Kevin's many game-changing strategies led Isagenix to win two coveted 2015 "Stevie" awards for marketing communications from American Business Awards.
In 2011, Kevin joined Seton Medical Center as Vice President of Business Development, Marketing, and Communications in Daly City, California. He’s most proud of influencing local voters to pass a $150 million countywide sales tax initiative that gave the organization a much needed shot in the arm for capital facilities improvements.
When he first joined St. Joseph Health System in Irvine, California in 2004 as Vice President of Corporate Communications and Marketing, each of its 15 hospitals had its own MarComm Department working independently of each other, resulting in significant gaps in resources. Kevin unified the departments and created a Corporate Shared Services model to consolidated support services.
He began his nonprofit marketing and business development career when he became Director of Marketing, Communications, and Public Relations at the United Way in Bakersfield, California, where he spearheaded an aggressive image-building PR campaign to revitalize a sustaining brand that had been losing equity in the market.
A trained media expert, Kevin’s early broadcast journalism career as a television news director and executive producer has given him the savvy to triumph in public conflict situations, turning negative spin into an opportunity to drive home the organization’s mission and stewardship.
He earned a Master of Arts in Organizational Management from the University of Phoenix and a Bachelor of Arts in Broadcast Journalism from the University of Oklahoma.
Kevin's interests away from work include spending time with his four-year-old twins Asher and Caleb, nonprofit fundraising, dog walks/runs with his black lab Atticus.