Malcolm Coley is a graduate of Seton Hall University with a BS in Chemistry, Malcolm believes in the intimate understanding of qualitative research as well as the sheer power and reach of quantitative measurement.

Malcolm is the Chief Technology Officer for Futures First Gaming, a STEM-accredited educational technology, and esports entertainment company. Futures First Gaming currently has a pathway partnership with Wilmington University where high school students can earn college credits or certifications through the Futures First Gaming Pathway Program. Futures First Gaming also has a workforce development program where participants learn 21st career development skills in Game Development, Coding, Entrepreneurship, and Event/Production Management.

In 2012, Malcolm Co-Founded Loc Nation, a support and celebration of the natural hair movement with a focus on locs. That movement has collectively amassed over 500,000 followers on social media via Instagram, Facebook, Twitter, and Tik Tok. Loc Nation also has a hair salon in New Castle, Delaware.

Malcolm is also the director of Digital Media for Influencers Lab Media, a full-service marketing company. Through Influencers Lab Media, Malcolm helped to create a podcast called "What's The Science, with the Lab Coat Boys" and a marketplace called Spending Black Matters, where the black Dollar continues to circulate.