
Avie Silver Lay Leader
Avie is an accomplished sales and advertising professional with substantial experience in the non-profit realm, and the mother of two young children.
After earning her Bachelors Degree in Communications from the University of Pittsburgh, Avie worked with two non-profit organizations, the Carnegie Institute and Americorps, in Pittsburgh before relocating to Delaware. When she arrived in Delaware, she joined the team tasked with launching Spark, a weekly news magazine published by Gannett and The News Journal, where she eventually oversaw the publication’s advertising efforts. In 2007, Gannett awarded Avie the prestigious Publisher’s Ring for demonstrating excellence in sales leadership.
In 2010, Avie joined the Philadelphia team of the American Heart Association where she worked as a Business Development Director for the annual Heart Walk. Following a very successful 2010 Philadelphia Heart Walk with record-breaking fundraising, she was recruited to the Delaware office to help rebuild the Delaware Heart Walks in all three counties.
In 2014, Avie joined the Today Media team as the Advertising Director for the pre-launch of the Delaware Business Times, where she worked full-time until 2018, when she decided to spend more time with her family and focus on her non-profit interests. Avie currently serves on the boards of directors of JFS Delaware and Project New Start, and has previously served on various boards and committees, including the boards of both the Technology Forum of Delaware and NextGen North.